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The tourism sector is Morocco's main foreign currency earner.
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By
Al-Amin Andalusi, IOL Correspondent
RABAT,
June 21, 2005 (IslamOnline.net) – Seeking to give a momentum to its
strategic tourism industry, Morocco has been according major attention
to luring regional and international conferences as well as cultural
events and festivals.
Contributing
to that drive, hotels mushrooming across the North African country are
keen to provide locations equipped with state-of-the-art facilities to
host such events.
This
is no longer the privilege of luxurious hotels after even three-star
hotels developed the same business mentality with special offers to
lure conference organizers.
They
even contract translation centers across the kingdom to provide
simultaneous interpreters for the conferees.
Conference
tourism, which is growing strongly worldwide, is one of Morocco's most
dynamic sectors.
It
is particularly important for the high per capita expenditure of
participants, considerably higher than that in the hotel industry
overall.
According
to estimates of the Tourism Ministry, some five million tourists
visited Morocco in 2004, 18% higher than in 2003 which witnessed a
tourism recession after least 39 people were killed in bomb attacks
that rocked Casablanca.
The
Moroccan government hopes to attract as many as 10 million tourists a
year by 2010.
Cultural
Tourism
Moroccan
cities have also played host to a plethora of artistic and cultural
galas, some controversial, to lure more foreign tourists.
In
2004 the northern city of Fez hosted a musical festival in an earnest
effort to enhance the tourist flow in the city, particularly from
neighboring Spain.
"The
Fez festival saw a strong showing by Spanish bands," Mohamed Al-Qabaj,
advisor to King Muhammad VI and the festival chairman, told
IslamOnline.net.
"It
mainly aimed at attracting more Spanish tourists as Spain ranks third
after France and Germany in terms of incoming tourists."
Some
festivals, however, triggered heated controversy in the North African
Arab country.
The
northern city of Marrakech, the kingdom's cultural capital, hosted in
May a music festival on Christian rock music organized in tandem
with the American NGO Friendship Caravan.
The
gala drew protests from Islamic and church circles in the country,
charging that it was a ruse by the American Evangelical Church, which
has strong ties with the Friendship Caravan, to get a foothold in
Morocco.
Undersea
Tunnel
In
another related development, the Moroccan government is seeking
funding to a 14km-long undersea tunnel between the country and Europe
via Gibraltar.
The
idea was tabled 20 years ago by late King Al-Hasan II during a visit
to Spain for talks with King Juan Carlos.
According
to Spanish media, the tunnel would help bring in millions of tourists
from across Europe to the country.
The
tourism sector is Morocco's main foreign currency earner, with
revenues totaling around six billion US dollars in 2004.